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We specialize in understanding human truths and how to turn those insights into actionable results. We aim to serve. To compel, to deliver improved customer experiences, to do social good work, to embrace diversity and ideas with transparency. We don’t just want clients. We want long term partners to grow together.


We operate in a variety of sectors for the common good: Education, Government Agencies, Non-Profits, Agriculture Bodies, Events and Entertainment Organizations, Food And Nutrition Departments


Strategar connects brands to communities by leveraging shared values between organizations and their audiences. We work side-by-side with our clients to deliver quality campaigns that build relationships and produce results. Here’s why it matters:


of companies that over-perform on revenue growth link everything they do to brand purpose (as opposed to only 31% of under performers).


of Gen Z believes companies must take action on social and environmental issues.


of Americans say they feel it is more important than ever that the companies they buy from reflect their values.

What We Do

Our focus is strategy and our passion is problem solving. We can partner with your internal team or existing ad agency – or bring you the complete solution.

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By nature we are problem solvers and love to ask questions. Our goal is to understand human truths that impact behaviors. It is our belief that strategy is the seed used in good communication planning and creative execution.

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Engaging with consumers across online channels is important in today’s day and age where consumers rely on immediate information to determine if you have what they need, when they need it. Our turnkey media services are designed for you to connect with on-the-go customers.

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Market Research

Fully integrate qualitative and quantitative methodologies, delivering results with a strategic purpose. Our goal is to mine data and or consumer behavior that inform marketing decisions and how our clients serve their customers.

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Our goal is to bring your strategy to life and ensure your creative assets are part of the story. We provide an array of services including copywriting, graphic design, photography and concept development. Our creative services will include development in English and Spanish.

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A strongly established brand can increase a business’ value by helping it connect with a specific community. We believe that every good brand story has a successful objective behind it. Our goal is to strengthen your image and make it the most relevant to your audience reflecting its core values, where it came from and where its going.

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We help you define your online presence. We evaluate how your business is used by the community you serve. In some cases that may involve a website redo, to make your site more visible and friendly to your end customer and in others it may mean a stronger paid media strategy.

Companies that recognize their relationship to the world around them and act in its best interest are the companies that are outperforming in the market today and creating future-proof brands. We exist to help brands and organizations navigate the new purpose-driven economy because we know that doing good and doing well are not mutually exclusive.

Supplier Certifications

Woman and Minority-Owned Certified

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Recognized as 2022 & 2023 Supplier of the Year, representing 1K+ certified minority companies. Certified as a Minority Business Enterprise and Small Business Enterprise by the Dallas/Fort Worth Minority Supplier Development Council according to the standards established by the National Minority Supplier Development Council and the Small Business Administration

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Certified as a Historically Underutilized Business (Hispanic, Woman-Owned) by the State of Texas and listed on the Texas Comptroller's Centralized Master Bidder's List

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Certified by the Women’s Business Enterprise National Council, validating that a Strategar is at least 51 percent owned, controlled, operated, and managed by a woman or women

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Certified as a Women-Owned Small Business (WOSB) to work on Federal Government contracts by the Small Business Administration

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Blue Wave

Graduate of the Blue Wave Supplier Development Program is a suite of proprietary methodologies, technologies, training curriculum consolidating the international standards across 7 pillars: HSSE (Health, Safety, Security, Environmental), Cyber Security, Quality, Corporate Policies, Financials, Technical Capabilities, and ESG (Environmental, Social, and Governance).



Our vigorous and diverse team of media natives boasts of deep brand level thinking, category defining creativity, voracious networking capabilities and legendary operational capabilities


Yareli Esteban

President/ CEO


Yareli is the CEO and Founder of Strategar. Prior to Strategar, she spent 17 years leading account management and insights teams at Univision, Chevrolet, and Avocados From Mexico. She is a proud Longhorn and holds a Bachelor’s in Business Administration with a concentration in Marketing from the University of Texas at Austin. She is also an alumnus of Goldman Sachs’ 10,000 Small Businesses and holds certifications in ethical leadership and advanced business strategy from Harvard. Yareli actively volunteers her free time and serves on various boards.


Dawn Albert

Creative Operations


“Dawn Albert is a Senior Project Manager for Strategar. With over a decade in advertising she has had the opportunity to work with Fortune 500 companies all over the world and acculturate their brands. During her work with diverse clientele she has worked on full lifecycle websites and Artificial Intelligence Software for NIH, merger of Continental and United Airlines rebranding to Olympic print campaigns, broadcast media, CRM and so much more. She received her degree in Graphic Design and Advertising from Sam Houston State University and PMP certificate from IIL/NYU.”


Yanely Allen

Brand Account Director


Prior to Strategar, Yanely spent the last 13 years in advertising and marketing and prior to that another 7 years in experiential marketing. With a Bachelor’s in Business Management and a Master’s in Internet Marketing, Yanely has worked for a number of government clients targeting the general and Hispanic markets for the Department of Homeland Security, US Customs and
Border Protection, Small Business Administration, Indian Health Service and the Federal Bureau of Investigation. When not working, she enjoys spending time with her family and hosting craft classes.


Megan Keskitalo

Research Manager


Megan is the Research Manager here at Strategar. She has held quantitative and qualitative research roles in the financial, education and health sectors and has 15 years of research experience. Megan has spearheaded benchmarking projects, worked with the New York State Department of Health and been published in peer reviewed journals. In her spare time, Megan serves on her community’s DEI Advisory Group and is an active volunteer in the DEI space. Megan holds a Master’s in Anthropology from SUNY Albany.


Eddy Alonso

Media Supervisor


Eddy brings 25+ years of media expertise in marketing, advertising, production, and on-air work, spanning the Pacific Northwest, Florida, and Texas, targeting the Hispanic market. A self-professed information enthusiast, he possesses a voracious appetite for learning, which he seamlessly weaves into his work. Eddy holds a Bachelor’s in Mass Communication, a Master’s in Business Analytics, and actually studied Aerospace Engineering for three years. He finds inspiration hiking the Pacific NW and nurtures a respect for diverse cultures from his upbringing in Thailand. Beyond work, Eddy channels creativity into writing and composing music.


Brandi Bortnem

Office Manager


Brandi is an Office Assistant at Strategar. Her role is to support the team in administrative tasks, general organization and account receivables and payables. Prior to Strategar, Brandi worked in Treasury and Accounting for a Dallas based oil and gas company for 12+ years. Brandi, her husband and dog Riley, are foodies and enjoy travel. They recently returned from living in Central America for the past 3 years and enjoyed immersing themselves into Latin culture.


Briana Moore

Brand Account Executive


Briana Moore is a Brand Account Coordinator at Strategar. Her role is to assist in account management and brand stewardship. Before joining the Strategar team, she worked in the service industry both on the floor and at the corporate level as an intern. She attended Southern Methodist University and received her B.A. in Corporate Communication and Public Affairs. Briana loves to spend time with her dog Rex by the lake and go on hikes in Colorado.


Mariana Cerdas Odio

Brand Account Executive


Mariana Cerdas is a Brand Account Executive at Strategar. She is originally from Costa Rica. She received her degree in Advertising in 2017 and has worked in advertising since 2015. With almost a decade in advertising, she has had the opportunity to work in several fields such as marketing, paid media, social media, branding, and audiovisual production. During her work with diverse brands, she has done end-to-end campaigns for nonprofit events. In the field of audiovisual production, she has worked with brands such as Corona, Garmin, and House Hunters. Mariana loves to spend time with her cat Nuna and dance.


Rocio Yllarramendy

Brand Designer


Rocio Yllarramendy is originally from Venezuela and is the Graphic Designer for Strategar. She has been a Graphic Designer for 14 years and what she likes most is learning new design programs and to keep evolving. She considers her strong points to be Branding & Web Design. In her free time she enjoys taking courses, reading, & spending time with her family. She also has a passion for photography. Prior to Strategar she worked for the world’s largest Art Dealer Company, Park West Gallery, involving great artists such as Romero Britto, Daniel Wall, and others.


Rebecca Olmos

Internal Operations/IT

Rebecca Olmos is a Computer Systems Analyst that works closely with Yareli and Brandi managing finance, accounting, IT procedures, and other key sourcing relationships critical to our day-to-day operations. She brings over 25 years in business planning and technology integration, understanding the benefits and limitations of both, she teams and collaborates to maximize efficiencies with small to medium sized businesses in Latin America and the U.S.


Our news keeps you up to date with our work, activities and how we serve our clients and community.

May 7, 2024

Strategar Wins Longhorn 100 Award

Strategar Emerges A Winner in Longhorn 100, Celebrating UT Alumni Entrepreneurial Success Dallas, Texas – May 3, 2024 – Strategar, a distinguished woman-led advertising agency with over a decade in business, proudly announces its recognition in the prestigious Longhorn 100 Awards. The awards spotlight the 100 fastest-growing businesses worldwide, underscoring entrepreneurial excellence and innovation, and […]

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December 21, 2023

Get To Know Strategar!

We are Strategar – Helping Brands Connect With Communities MINORITY & WOMEN OWNED Celebrating ten years in 2023, our team takes great pride in partnering with clients committed to supporting minority/women/veteran-owned businesses. We are certified by the National Minority Supplier Development Council (NMSDC) and Texas’ Historically Underutilized Business Program. In 2022, the Dallas Fort Worth […]

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November 25, 2023

Strategar Wins E Award For 2023

Every year, the DFW Minority Supplier Development Council (DFW MSDC) celebrates the E Awards. This year, DFW MSDC introduced the One Percent Plus initiative to support deliberate intervention to close the economic wealth gap for certified Minority Business Enterprises (MBEs), which is estimated at 333 years at the current level. The event recognizes excellence among [...]

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April 12, 2023

HUB / American Business Survey / HB 5140 Report

Team Strategar has compiled a robust report looking at the FY 22 HUB report and the American Business Survey provided by the Census. There are some very compelling points on why H.B. 5140 should be thrown out of the committee. Some highlights you don’t want to miss: – 129,353 minority-owned companies are in Texas, but only 11,366 […]

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March 14, 2023

Two Very Special Occasions

We’re thrilled to announce two very special occasions! First, we’d like to wish an incredibly Happy Birthday to Yareli, our remarkable and inspirational founder, who celebrated another year on February 28th. Second, this month marks the start of our 10th Anniversary celebration! For 10 years, Strategar has been dedicated to bringing brands and communities together […]

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December 21, 2022

Texas Gulf Seafood – Best of Branded Content Award

Each year Pressboard evaluates thousands of campaigns across the industry and honors campaigns that stood out for their performance, production value, originality, partnership fit, and the deep value they provide to audiences. We are excited to announce that the Texas Gulf Seafood won Best of Branded Content in the Food & Drink Category for 2022. […]

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Customer Success is our Oxygen