Yareli is the CEO and Founder of Strategar. Prior to Strategar, she spent 17 years leading account management and insights teams at Univision, Chevrolet, and Avocados From Mexico. She is a proud Longhorn and holds a Bachelor’s in Business Administration with a concentration in Marketing from the University of Texas at Austin. She is also an alumnus of Goldman Sachs’ 10,000 Small Businesses and holds certifications in ethical leadership and advanced business strategy from Harvard. Yareli actively volunteers her free time and serves on various boards.

“Dawn Albert is a Senior Project Manager for Strategar. With over a decade in advertising she has had the opportunity to work with Fortune 500 companies all over the world and acculturate their brands. During her work with diverse clientele she has worked on full lifecycle websites and Artificial Intelligence Software for NIH, merger of Continental and United Airlines rebranding to Olympic print campaigns, broadcast media, CRM and so much more. She received her degree in Graphic Design and Advertising from Sam Houston State University and PMP certificate from IIL/NYU.”

Prior to Strategar, Yanely spent the last 13 years in advertising and marketing and prior to that another 7 years in experiential marketing. With a Bachelor’s in Business Management and a Master’s in Internet Marketing, Yanely has worked for a number of government clients targeting the general and Hispanic markets for the Department of Homeland Security, US Customs and
Border Protection, Small Business Administration, Indian Health Service and the Federal Bureau of Investigation. When not working, she enjoys spending time with her family and hosting craft classes.

Megan is the Research Manager here at Strategar. She has held quantitative and qualitative research roles in the financial, education and health sectors and has 15 years of research experience. Megan has spearheaded benchmarking projects, worked with the New York State Department of Health and been published in peer reviewed journals. In her spare time, Megan serves on her community’s DEI Advisory Group and is an active volunteer in the DEI space. Megan holds a Master’s in Anthropology from SUNY Albany.

Eddy brings 25+ years of media expertise in marketing, advertising, production, and on-air work, spanning the Pacific Northwest, Florida, and Texas, targeting the Hispanic market. A self-professed information enthusiast, he possesses a voracious appetite for learning, which he seamlessly weaves into his work. Eddy holds a Bachelor’s in Mass Communication, a Master’s in Business Analytics, and actually studied Aerospace Engineering for three years. He finds inspiration hiking the Pacific NW and nurtures a respect for diverse cultures from his upbringing in Thailand. Beyond work, Eddy channels creativity into writing and composing music.

Brandi is an Office Assistant at Strategar. Her role is to support the team in administrative tasks, general organization and account receivables and payables. Prior to Strategar, Brandi worked in Treasury and Accounting for a Dallas based oil and gas company for 12+ years. Brandi, her husband and dog Riley, are foodies and enjoy travel. They recently returned from living in Central America for the past 3 years and enjoyed immersing themselves into Latin culture.

Briana Moore is a Brand Account Coordinator at Strategar. Her role is to assist in account management and brand stewardship. Before joining the Strategar team, she worked in the service industry both on the floor and at the corporate level as an intern. She attended Southern Methodist University and received her B.A. in Corporate Communication and Public Affairs. Briana loves to spend time with her dog Rex by the lake and go on hikes in Colorado.

Mariana Cerdas is a Brand Account Executive at Strategar. She is originally from Costa Rica. She received her degree in Advertising in 2017 and has worked in advertising since 2015. With almost a decade in advertising, she has had the opportunity to work in several fields such as marketing, paid media, social media, branding, and audiovisual production. During her work with diverse brands, she has done end-to-end campaigns for nonprofit events. In the field of audiovisual production, she has worked with brands such as Corona, Garmin, and House Hunters. Mariana loves to spend time with her cat Nuna and dance.

Rocio Yllarramendy is originally from Venezuela and is the Graphic Designer for Strategar. She has been a Graphic Designer for 14 years and what she likes most is learning new design programs and to keep evolving. She considers her strong points to be Branding & Web Design. In her free time she enjoys taking courses, reading, & spending time with her family. She also has a passion for photography. Prior to Strategar she worked for the world’s largest Art Dealer Company, Park West Gallery, involving great artists such as Romero Britto, Daniel Wall, and others.

Rebecca Olmos is a Computer Systems Analyst that works closely with Yareli and Brandi managing finance, accounting, IT procedures, and other key sourcing relationships critical to our day-to-day operations. She brings over 25 years in business planning and technology integration, understanding the benefits and limitations of both, she teams and collaborates to maximize efficiencies with small to medium sized businesses in Latin America and the U.S.