Yareli is the CEO and Founder of Strategar. Prior to Strategar, she spent 17 years leading account management and insights teams at Univision, Chevrolet, and Avocados From Mexico. She is a proud Longhorn and holds a Bachelor’s in Business Administration with a concentration in Marketing from the University of Texas at Austin. She is also an alumnus of Goldman Sachs’ 10,000 Small Businesses and holds certifications in ethical leadership and advanced business strategy from Harvard. Yareli actively volunteers her free time and serves on various boards.
“Dawn Albert is a Senior Project Manager for Strategar. With over a decade in advertising she has had the opportunity to work with Fortune 500 companies all over the world and acculturate their brands. During her work with diverse clientele she has worked on full lifecycle websites and Artificial Intelligence Software for NIH, merger of Continental and United Airlines rebranding to Olympic print campaigns, broadcast media, CRM and so much more. She received her degree in Graphic Design and Advertising from Sam Houston State University and PMP certificate from IIL/NYU.”
Brand Account Director
Prior to Strategar, Yanely spent the last 13 years in advertising and marketing and prior to that another 7 years in experiential marketing. With a Bachelor’s in Business Management and a Master’s in Internet Marketing, Yanely has worked for a number of government clients targeting the general and Hispanic markets for the Department of Homeland Security, US Customs and
Border Protection, Small Business Administration, Indian Health Service and the Federal Bureau of Investigation. When not working, she enjoys spending time with her family and hosting craft classes.
Megan is the Research Manager here at Strategar. She has held quantitative and qualitative research roles in the financial, education and health sectors and has 15 years of research experience. Megan has spearheaded benchmarking projects, worked with the New York State Department of Health and been published in peer reviewed journals. In her spare time, Megan serves on her community’s DEI Advisory Group and is an active volunteer in the DEI space. Megan holds a Master’s in Anthropology from SUNY Albany.
Brand Account Supervisor
Valerie is a marketing account lead and project manager with over 10 years of industry experience in strategic planning, digital marketing, direct response, and CRM. She has worked on an array of large scale projects for a multitude of business and consumer clients such as Toyota North America, Bank of America, Allstate, Terminix and American Airlines Cargo. When she’s not working, you can find her at a local Goodwill store (she loves thrifting), immersed in a good book or hanging with her awesome family. She is a proud wife and mom of a 10 year old boy and 7 year old girl.
Brandi is an Office Assistant at Strategar. Her role is to support the team in administrative tasks, general organization and account receivables and payables. Prior to Strategar, Brandi worked in Treasury and Accounting for a Dallas based oil and gas company for 12+ years. Brandi, her husband and dog Riley, are foodies and enjoy travel. They recently returned from living in Central America for the past 3 years and enjoyed immersing themselves into Latin culture.
Brand Account Executive
Briana Moore is a Brand Account Coordinator at Strategar. Her role is to assist in account management and brand stewardship. Before joining the Strategar team, she worked in the service industry both on the floor and at the corporate level as an intern. She attended Southern Methodist University and received her B.A. in Corporate Communication and Public Affairs. Briana loves to spend time with her dog Rex by the lake and go on hikes in Colorado.
Brand Account Executive
Chelsea Alderette serves as a Brand Account Executive at Strategar. She assists in account management and brand stewardship. Prior to joining Strategar, she worked as a manager for Amazon in the logistics field, ensuring the successful operational execution of fluctuating customer expectations. She attended Texas State University and earned her B.A. in Psychology. Chelsea is a digital nomad and enjoys immersing herself in new cultures that allow her to satisfy her yearning to foster and improve micro communities worldwide.
Rocio Yllarramendy is originally from Venezuela and is the Graphic Designer for Strategar. She has been a Graphic Designer for 14 years and what she likes most is learning new design programs and to keep evolving. She considers her strong points to be Branding & Web Design. In her free time she enjoys taking courses, reading, & spending time with her family. She also has a passion for photography. Prior to Strategar she worked for the world’s largest Art Dealer Company, Park West Gallery, involving great artists such as Romero Britto, Daniel Wall, and others.
Lina is a brand designer at Strategar. Her role is storytelling through creative and brand stewardship. Prior to Strategar, Lina spent 18 years developing her passion for design and was co-founder of a design firm in Colombia from 2003 to 2013 before moving to Dallas where she volunteered as a designer for the Aberg Center for Literacy, the Perot Museum and held an art director position at JCPenney. Lina holds a degree in graphic design from Universidad Pontificia Bolivariana in Colombia.
Rebecca Olmos is a Computer Systems Analyst that works closely with Yareli and Brandi managing finance, accounting, IT procedures, and other key sourcing relationships critical to our day-to-day operations. She brings over 25 years in business planning and technology integration, understanding the benefits and limitations of both, she teams and collaborates to maximize efficiencies with small to medium sized businesses in Latin America and the U.S.