Yareli is the Chief Brand Officer and CEO of Strategar. Prior to Strategar, she spent 17 years leading account management and insights teams for large brands including: Univision, Chevrolet, and Avocados From Mexico. Yareli is an alumnus of the Goldman Sachs’ 10,000 Small Business Cohort 15 taught through DCCCD. She is a proud Longhorn and holds a Bachelor’s in Business Administration with a concentration in Marketing from the University of Texas at Austin.
Chief Creative Officer
Joshua is the Chief Creative Officer of Strategar. Prior to Strategar, Joshua spent 20 years as an award-winning multicultural creative director leading complex Fortune 500 accounts such as: AT&T, Verizon, and Bank of America among others. He also has experience in direct response, branding, promo, digital and experiential. In his free time, Joshua paints and has volunteered in homeless shelters. Joshua holds a bachelor’s in Art from USC and master’s in journalism.
Chief Operations Officer
Dean is the Chief Technologist and Operating Officer of Strategar.
Prior to Strategar, Dean spent 30 years in communications technology development and intellectual property consulting. He has worked with Sprint, MCI and Cisco Systems on projects in both the civilian and defense sectors. Dean earned Bachelor of Computer Science (minor in civil engineering) and Master of Computer Science (minor in industrial engineering) degrees from Texas A&M University at College Station.
Brand Account Director
Molly is the Account Director at Strategar. Prior to Strategar, she spent 13 years working with telecommunication giants such as AT&T, Time Warner Cable, Sprint and Comcast. She credits her past experience in the telecommunications category for instilling in her a solution-focused approach to all challenges faced by brands. Molly is a proud Texan and Red Raider with a Bachelor’s in Advertising and Marketing from the College of Mass Communications at Texas Tech University.
Angelica is the Brand Designer at Strategar. Her role is storytelling through creative and brand stewardship. Prior to Strategar, Angelica spent a large part of her career voyage exploring the education field. She serves the AAF Dallas Board as the Public Service Chair in hopes of bridging together the local advertising expertise to the Dallas community. When Angelica isn’t chasing the Dallas music scene she’s working on perfecting her lettering projects.
Lina is a brand designer at Strategar. Her role is storytelling through creative and brand stewardship. Prior to Strategar, Lina spent 18 years developing her passion for design and was co-founder of a design firm in Colombia from 2003 to 2013 before moving to Dallas where she volunteered as a designer for the Aberg Center for Literacy, the Perot Museum and held an art director position at JCPenny. Lina holds a degree in graphic design from Universidad Pontificia Bolivariana in Colombia.
Liliana is the Senior Strategist at Strategar. Prior to Strategar, Liliana crafted and executed research projects targeting diverse audiences for clients such as MillerCoors, Toyota, Mike’s Hard Lemonade, Rent-A-Center and State Farm Insurance. She has extensive expertise on the nuances of the U.S. Hispanic market and other diversity segments (Asian, LGBTQ & Millennials). She received an academic scholarship to attend MIT, where she studied at the Sloan School of Management.
Ana Lucía Soto
Media Strategy Director
Ana Lucía is Strategar’s Media Strategy Director. In her career, she has +20 years of cross-functional B2B and retail marketing experience in fields like traditional and digital media; digital production, brand and multicultural marketing, as well as corporate communications for international brands like JCPenney and Vitro (Mexico). She has extensive expertise in emerging media and integrated marketing strategy. Ana Lucía holds a Bachelor Degree in Communication Science from the Tec de Monterrey.
Pablo is an account coordinator at Strategar. His role is to support the team in client specific research, website management and administrative duties. Prior to Strategar, Pablo worked as an Assistant Manager at the Performance Indoor Training (The P.I.T+) in Frisco and Plano. Currently, Pablo is attending the University of North Texas, College of Education, working towards a degree in Recreation, Event & Sport Management with an emphasis on Event & Sport Management.