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We specialize in understanding human truths and how to turn those insights into actionable results. We aim to serve. To compel, to deliver improved customer experiences, to do social good work, to embrace diversity and ideas with transparency. We don’t just want clients. We want long term partners to grow together.


We operate in a variety of sectors for the common good: Education, Government Agencies, Non-Profits, Agriculture Bodies, Events and Entertainment Organizations, Food And Nutrition Departments


Strategar specializes in providing helping brands connect to communities by helping you elevate the communication from selling a product to providing a message of value to your end consumer. We work along your side to ensure that your campaign reflects a strong purpose and a value system that reflects your customer. Here's why it matters: (Source: 2019 Porter Novelli/Cone Purpose Biometrics Study)


of companies that over-perform on revenue growth link everything they do to brand purpose (as opposed to only 31% of under performers).


of Gen Z believes companies must take action on social and environmental issues.


of Americans say they feel it is more important than ever that the companies they buy from reflect their values.

What We Do

Our focus is strategy and our passion is problem solving. We can partner with your internal team or existing ad agency – or bring you the complete solution.



By nature we are problem solvers and love to ask questions. Our goal is to understand human truths that impact behaviors. It is our belief that strategy is the seed used in good communication planning and creative execution. Our services include market research, focus groups, discussion guide development, survey development, intercepts and analysis of all the findings.



Engaging with consumers across online channels is important in today’s day and age where consumers rely on immediate information to determine if you have what they need, when they need it. Our turnkey media services are designed for you to connect with on-the-go customers.


Market Research

Fully integrate qualitative and quantitative methodologies, delivering results with a strategic purpose. Our goal is to mine data and or consumer behavior that inform marketing decisions and how our client serve their customers.



Our goal is to bring your strategy to life and ensure your creative assets are part of the story. We provide an array of services including copywriting, graphic design, photography and concept development. Our creative services will include development in English and Spanish.



A strongly established brand can increase a business’ value by helping it connect with a specific community. We believe that every good brand story has a successful objective behind it. Our goal is to strengthen your image and make it the most relevant to your audience while ensuring it reflects its core values, where it came from and where its going.



We help you define your online presence. We evaluate how your business is used by the community you serve. In some cases that may involve a website redo, to make your site more visible and friendly to your end customer and in others it may mean a stronger paid media strategy.

Companies that recognize their relationship to the world around them and act in its best interest are the companies that are outperforming in the market today and creating future-proof brands. We exist to help brands and organizations navigate the new purpose-driven economy because we know that doing good and doing well are not mutually exclusive.



Our vigorous and diverse team of media natives boasts of deep brand level thinking, category defining creativity, voracious networking capabilities and legendary operational capabilities


Yareli Esteban

President/ CEO

Yareli is the Chief Brand Officer and CEO of Strategar. Prior to Strategar, she spent 17 years leading account management and insights teams for large brands including: Univision, Chevrolet, and Avocados From Mexico. Yareli is an alumnus of the Goldman Sachs’ 10,000 Small Business Cohort 15 taught through DCCCD. She is a proud Longhorn and holds a Bachelor’s in Business Administration with a concentration in Marketing from the University of Texas at Austin.


Joshua Patron

Chief Creative Officer

Joshua is the Chief Creative Officer of Strategar. Prior to Strategar, Joshua spent 20 years as an award-winning multicultural creative director leading complex Fortune 500 accounts such as: AT&T, Verizon, and Bank of America among others. He also has experience in direct response, branding, promo, digital and experiential. In his free time, Joshua paints and has volunteered in homeless shelters. Joshua holds a bachelor’s in Art from USC and master’s in journalism.


Dean Willis

Chief Operations Officer

Dean is the Chief Technologist and Operating Officer of Strategar.
Prior to Strategar, Dean spent 30 years in communications technology development and intellectual property consulting. He has worked with Sprint, MCI and Cisco Systems on projects in both the civilian and defense sectors. Dean earned Bachelor of Computer Science (minor in civil engineering) and Master of Computer Science (minor in industrial engineering) degrees from Texas A&M University at College Station.


Molly Gonzales

Brand Account Director

Molly is the Account Director at Strategar. Prior to Strategar, she spent 13 years working with telecommunication giants such as AT&T, Time Warner Cable, Sprint and Comcast. She credits her past experience in the telecommunications category for instilling in her a solution-focused approach to all challenges faced by brands. Molly is a proud Texan and Red Raider with a Bachelor’s in Advertising and Marketing from the College of Mass Communications at Texas Tech University.


Angelica Ocampo

Brand Designer

Angelica is the Brand Designer at Strategar. Her role is storytelling through creative and brand stewardship. Prior to Strategar, Angelica spent a large part of her career voyage exploring the education field. She serves the AAF Dallas Board as the Public Service Chair in hopes of bridging together the local advertising expertise to the Dallas community. When Angelica isn’t chasing the Dallas music scene she’s working on perfecting her lettering projects.


Lina Trujillo

Brand Designer

Lina is a brand designer at Strategar. Her role is storytelling through creative and brand stewardship. Prior to Strategar, Lina spent 18 years developing her passion for design and was co-founder of a design firm in Colombia from 2003 to 2013 before moving to Dallas where she volunteered as a designer for the Aberg Center for Literacy, the Perot Museum and held an art director position at JCPenny. Lina holds a degree in graphic design from Universidad Pontificia Bolivariana in Colombia.


Liliana Ramirez

Senior Strategist

Liliana is the Senior Strategist at Strategar. Prior to Strategar, Liliana crafted and executed research projects targeting diverse audiences for clients such as MillerCoors, Toyota, Mike’s Hard Lemonade, Rent-A-Center and State Farm Insurance. She has extensive expertise on the nuances of the U.S. Hispanic market and other diversity segments (Asian, LGBTQ & Millennials). She received an academic scholarship to attend MIT, where she studied at the Sloan School of Management.


Ana Lucía Soto

Media Strategy Director

Ana Lucía is Strategar’s Media Strategy Director. In her career, she has +20 years of cross-functional B2B and retail marketing experience in fields like traditional and digital media; digital production, brand and multicultural marketing, as well as corporate communications for international brands like JCPenney and Vitro (Mexico). She has extensive expertise in emerging media and integrated marketing strategy. Ana Lucía holds a Bachelor Degree in Communication Science from the Tec de Monterrey.


Pablo Ocampo

Brand Coordinator

Pablo is an account coordinator at Strategar. His role is to support the team in client specific research, website management and administrative duties. Prior to Strategar, Pablo worked as an Assistant Manager at the Performance Indoor Training (The P.I.T+) in Frisco and Plano. Currently, Pablo is attending the University of North Texas, College of Education, working towards a degree in Recreation, Event & Sport Management with an emphasis on Event & Sport Management.


Our news keeps you up to date with our work, activities and how we serve our clients and community.

August 16, 2020

2020 Election PSA – Open call for submissions!

We are excited to launch our celebration of the 19th Amendment which granted women in the U.S. the right to vote. As a woman-owned company, we are extremely proud to participate in the legacy of advancing all women. As a part of our celebration, we are developing a campaign to encourage women

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October 14, 2020

Election 2020 Voice Your Vote PSA

As many of you know, we celebrated the 100th anniversary of the 19th amendment which granted women in the U.S. the right to vote. As luck would have it, we are celebrating this amazing milestone on the heels of one of the most tense campaigns I have personally witnessed.

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March 16, 2020

In the spirit of partnership during this uncertain time…

As many of you know, the COVID-19 virus has been designated as a global pandemic. Since day one, Strategar has been set-up to allow our team to work remotely. We have always had a flexible schedule with working from home as an option for everyone. All of our files and systems are on the cloud […]

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July 7, 2020

In this together.

It has been a few weeks since our last email that included what to do to flatten the curve. We have been in contact with many of you and the recurring theme is fear of what is to come and how we move forward once we overcome this COVID-19 pandemic. As you, we’ve been watching […]

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March 16, 2020

365 days of Gratitude

With the holidays approaching, the time to reflect has come. 2019 has been filled with change, growth and joy. I am grateful for the time spent with family/friends and the opportunity to do meaningful work in a great industry. Professionally, this year has been filled with great opportunities, one of which was participating in the Goldman […]

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March 16, 2020

National Hispanic Heritage Month and National Boss’ Day

With a team comprised largely of Hispanics, we wanted to celebrate the last day of Hispanic Heritage Month. This team was not built by accident but as a part of our CEO Yareli Esteban’s American Dream. Her story starts like any other immigrant story but she has truly made it her own success story. She […]

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Customer Success is our Oxygen