Yareli is the Chief Brand Officer and CEO of Strategar. Prior to Strategar, she spent 17 years leading account management and insights teams for large brands including: Univision, Chevrolet, and Avocados From Mexico. Yareli is an alumnus of the Goldman Sachs’ 10,000 Small Business Cohort 15 taught through DCCCD. She is a proud Longhorn and holds a Bachelor’s in Business Administration with a concentration in Marketing from the University of Texas at Austin.

“Dawn Albert is a Senior Project Manager for Strategar. With over a decade in advertising she has had the opportunity to work with Fortune 500 companies all over the world and acculturate their brands. During her work with diverse clientele she has worked on full lifecycle websites and Artificial Intelligence Software for NIH, merger of Continental and United Airlines rebranding to Olympic print campaigns, broadcast media, CRM and so much more. She received her degree in Graphic Design and Advertising from Sam Houston State University and PMP certificate from IIL/NYU.”

Dean is the Chief Technologist and Operating Officer of Strategar.
Prior to Strategar, Dean spent 30 years in communications technology development and intellectual property consulting. He has worked with Sprint, MCI and Cisco Systems on projects in both the civilian and defense sectors. Dean earned Bachelor of Computer Science (minor in civil engineering) and Master of Computer Science (minor in industrial engineering) degrees from Texas A&M University at College Station.

Lina is a brand designer at Strategar. Her role is storytelling through creative and brand stewardship. Prior to Strategar, Lina spent 18 years developing her passion for design and was co-founder of a design firm in Colombia from 2003 to 2013 before moving to Dallas where she volunteered as a designer for the Aberg Center for Literacy, the Perot Museum and held an art director position at JCPenney. Lina holds a degree in graphic design from Universidad Pontificia Bolivariana in Colombia.

Briana Moore is a Brand Account Coordinator at Strategar. Her role is to assist in account management and brand stewardship. Before joining the Strategar team, she worked in the service industry both on the floor and at the corporate level as an intern. She attended Southern Methodist University and received her B.A. in Corporate Communication and Public Affairs. Briana loves to spend time with her dog Rex by the lake and go on hikes in Colorado.

Liliana is the Senior Strategist at Strategar. Prior to Strategar, Liliana crafted and executed research projects targeting diverse audiences for clients such as MillerCoors, Toyota, Mike’s Hard Lemonade, Rent-A-Center and State Farm Insurance. She has extensive expertise on the nuances of the U.S. Hispanic market and other diversity segments (Asian, LGBTQ & Millennials). She received an academic scholarship to attend MIT, where she studied at the Sloan School of Management.

Rocio Yllarramendy is originally from Venezuela and is the Graphic Designer for Strategar. She has been a Graphic Designer for the past 14 years and what she likes the most is learning new design programs and keep evolving. She considers her strong points to be Branding and Web Design. In her free time Rocio enjoys taking courses, reading, and spending time at home with her family. She also has some passion for photography. Prior to Strategar she used to work for the world’s largest Art Dealer Company called Park West Gallery involving great artists such as Romero Britto, Michael Godard, Daniel Wall, Wyland among others.

Victoria is an Account Coordinator at Strategar. Her role is to support the team in account management, social media, administrative duties and to act as a client liaison. Prior to Strategar, Victoria worked as a Sales Assistant for the Fox 31 news station in Denver, Colorado. Victoria attended The University of North Texas and received her B.A. in Journalism. She is now working on her Masters in Secondary Education with Grand Canyon University. When Victoria is not working she is caring for her 1 year old son, painting and spending time with her family.