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We are Strategar – Helping Brands Connect With Communities

MINORITY & WOMEN OWNED Celebrating ten years in 2023, our team takes great pride in partnering with clients committed to supporting minority/women/veteran-owned businesses. We are certified by the National Minority Supplier Development Council (NMSDC) and Texas’ Historically Underutilized Business Program. In 2022, the Dallas Fort Worth MSDC recognized Strategar as a regional supplier of the year.

Our demonstrated operational success, support of minority businesses and active participation within our partner communities illustrate our devotion to our clients and their objectives.

Learn more about our capabilities: Strategar Capabilities 2023

Strategar Wins E Award For 2023

Every year, the DFW Minority Supplier Development Council (DFW MSDC) celebrates the E Awards. This year, DFW MSDC introduced the One Percent Plus initiative to support deliberate intervention to close the economic wealth gap for certified Minority Business Enterprises (MBEs), which is estimated at 333 years at the current level. The event recognizes excellence among buying entities and minority businesses that include Asian-Indian, Asian-Pacific, Black, Hispanic, and Native American for their business growth and development, operational success, support of other minority businesses, and active participation in the community. The honorees are divided into four categories, based on annual sales.<

For the second consecutive year Strategar was selected as supplier this year, this time in class 2.  We are honored to have the opportunity to do great work for clients helping them connect with growing communities, while providing solutions impacting lives, families, supply chains and the team we interface with.

 

HUB / American Business Survey / HB 5140 Report

Team Strategar has compiled a robust report looking at the FY 22 HUB report and the American Business Survey provided by the Census. There are some very compelling points on why H.B. 5140 should be thrown out of the committee.

Some highlights you don’t want to miss:

– 129,353 minority-owned companies are in Texas, but only 11,366 are registered HUBs
– Minority-owned companies are an economic engine for Texas, paying taxes and contributing $42 billion to the state’s payroll
– 73% of these businesses are considered small businesses (under $1 million in annual receipts)
– Likely due to criteria, including being a U.S. citizen, there were 16,528 Texas HUBs, in fiscal year 22 (this includes 4,866 non ethnic women-owned companies and 296 service disabled veteran companies)
Please share the document below. For any information or media inquiries, please don’t hesitate to reach out to us.

Texas Gulf Seafood – Best of Branded Content Award

Each year Pressboard evaluates thousands of campaigns across the industry and honors campaigns that stood out for their performance, production value, originality, partnership fit, and the deep value they provide to audiences. We are excited to announce that the Texas Gulf Seafood won Best of Branded Content in the Food & Drink Category for 2022.

This campaign was a collaboration between Gannett’s GET Creative studio, Texas Gulf Seafood and our agency, Strategar.

Strategar Wins E-Award For 2022

Every year, the DFW Minority Supplier Development Council (DFW MSDC) celebrates the E Awards. The event recognizes excellence among buying entities and minority businesses that include Asian-Indian, Asian-Pacific, Black, Hispanic and Native American for their business growth and development, operational success, support of other minority businesses, and active participation in the community. The honorees are divided into four categories, based on annual sales.

This year Strategar was selected as class 1 supplier of the year. We are honored to have the opportunity to do great work for clients helping them connect with growing communities, while providing solutions impacting lives, families, supply chains and the team we interface with.

Connecting Your Brand With Diverse Communities

Connecting Your Brand with Diverse Communities – UT System Breakout Session presented by Strategar CEO, Yareli Esteban.

From 2010 to 2020 the population of Texas grew 16% to 29 million, but did you know that people of color made up 95% of that explosive growth? Today, Texas is the proud home to 12 million Hispanics, a population that has increased roughly 24% since 2010 and is predicted to increase an additional 71% by 2050. As Texas continues to grow and diversify, it’s more important than ever to understand your audiences and adjust your messaging and methods of communicating to align with cultural norms and trends. In this session, learn how to tailor your messaging, marketing tactics and channels of distribution to engage with a more diverse pool of Texans.

Learn more about the 5 macrotrends impacting marketers in higher ed. Download the presentation: Strategar – Connecting With Diverse Communities

Crafting Effective Response Communication

Guatama Buddha once said, “Do not learn how to react. Learn how to respond.”

This sentiment is the foundation for the strategy our team developed for brands and organizations to respond to “national signal events.” A national signal event is an event that negatively impacts a marginalized group of people and captures the news cycle. The murder of George Floyd and the California Wildfires would both be considered national signal events of 2020.

Background:
In 2020, our CEO was asked to present ideas on how healthcare DEI leaders may respond to national signal events impacting their communities. The invitation came from the healthcare chair of CEO Action’s healthcare group and Penn State Health’s VP and Chief Diversity Officer.

Solution:
The first step to crafting a response to a national signal event is to simply look around. Is your organization geographically located in the affected community? Does responding to the affected community demographic align with your Diversity, Equity, and Inclusion mission? Your response should serve a community – brands and organizations aren’t newscasters. For example, if an event takes place in another state and doesn’t have any relevance to an organization’s mission, it’s unnecessary to respond. A hospital in Missouri doesn’t need to comment on wildfires in California.

Organizations need to maintain their credibility with the general public. A response to a major event needs to be backed up by some subject matter expertise. IBM set an excellent example of this in their response to George Floyd’s murder in 2020. IBM announced that it would no longer offer or develop facial recognition technology on June 9, 2020. Rather than offer empty words of support, they uplifted the Black community and used their position to truly make a statement – and draw a line in the sand. Think about ways that your organization is uniquely positioned to make a difference.

Lastly, if you talk the talk, walk the walk. Brands need to offer tangible resources in their responses to major events. In 2021, empty words do nothing. People are surrounded by conversations about covid, race relations, the environment, and more. It’s tough to grab anyone’s attention without something to offer. Organizations can offer educational resources, financial support, supplies, and even mental health support if applicable.

A memorable response from an organization must contain the three elements discussed above to be successful. Community engagement, subject matter expertise, and resources are the three keys to a meaningful public statement. Considering how these elements work together will take your communication from a reaction to a response.

Our CEO, Yareli Esteban, has presented this framework to an audience of over 600 in the CEO Action Organization. Strategar also digs deeper into these principles to provide our clients with the tools they need to respond to crises within and outside of their organizations.

If you or your organization is interested in a walkthrough of the model and how this can be applied to your organization, please contact us at info@strategar.com to set-up a one on one with our team.