Each year Pressboard evaluates thousands of campaigns across the industry and honors campaigns that stood out for their performance, production value, originality, partnership fit, and the deep value they provide to audiences. We are excited to announce that the Texas Gulf Seafood won Best of Branded Content in the Food & Drink Category for 2022.

This campaign was a collaboration between Gannett’s GET Creative studio, Texas Gulf Seafood and our agency, Strategar.

Connecting Your Brand with Diverse Communities – UT System Breakout Session presented by Strategar CEO, Yareli Esteban.

From 2010 to 2020 the population of Texas grew 16% to 29 million, but did you know that people of color made up 95% of that explosive growth? Today, Texas is the proud home to 12 million Hispanics, a population that has increased roughly 24% since 2010 and is predicted to increase an additional 71% by 2050. As Texas continues to grow and diversify, it’s more important than ever to understand your audiences and adjust your messaging and methods of communicating to align with cultural norms and trends. In this session, learn how to tailor your messaging, marketing tactics and channels of distribution to engage with a more diverse pool of Texans.

Learn more about the 5 macrotrends impacting marketers in higher ed. Download the presentation: Strategar – Connecting With Diverse Communities