Connecting Your Brand with Diverse Communities – UT System Breakout Session presented by Strategar CEO, Yareli Esteban.
From 2010 to 2020 the population of Texas grew 16% to 29 million, but did you know that people of color made up 95% of that explosive growth? Today, Texas is the proud home to 12 million Hispanics, a population that has increased roughly 24% since 2010 and is predicted to increase an additional 71% by 2050. As Texas continues to grow and diversify, it’s more important than ever to understand your audiences and adjust your messaging and methods of communicating to align with cultural norms and trends. In this session, learn how to tailor your messaging, marketing tactics and channels of distribution to engage with a more diverse pool of Texans.
Learn more about the 5 macrotrends impacting marketers in higher ed. Download the presentation: Strategar – Connecting With Diverse Communities