Background:

The UNT System is the only university system based exclusively in the Dallas-Fort Worth region, and includes the University of North Texas, University of North Texas Health Science Center and the University of North Texas at Dallas. Over the last four years, we have been contracted for various projects to serve students in North Texas.

Solution:

Our team leveraged CRM software to launch a general admissions campaign for UNT Dallas. We have also worked to engage the African American community in the School of Education by targeting African American males to enroll in Education programs. Additionally, our team has created physical marketing materials for both the School of Business and the School of Law.

Results:

A brief look back: