CLIENT: Texas Wines

Background:

Our team began working on Texas Wines and agri-tourism in 2017. The department had been dormant a few years and the new team needed to launch a consumer and trade campaign to raise awareness of Texas Wines.

Solution:

With a very lean budget, we prioritized objectives and agreed that a revamped target consumer strategy was needed. From there, we created a media, web development and graphic design plan. The 1st campaign began with the kickoff of “October Texas Wine Month”, supporting 400+ Texas-based wineries in 2017. Following the success of the program, in 2018, we were awarded a three year contract to continue working on full campaign plans for Texas Wines. Our work includes campaign creative, social media posts, seasonal food/wine pairings, digital banners and email blasts driving consumers to our dedicated web page with more information on Texas Wines. UncorkTexasWines.com (the website), includes info on the region, recent awards, and a
comprehensive calendar featuring events happening across the 400+ wineries year round.

Results:

The 2018 campaign achieved over half a million impressions. Most impressions came from mobile (68%). In 2019 we had average growth across KPIs of 8%. Also, traffic to the site grew 70%. In addition, we manage an email list over 20,000 opt-ins and our client has built national momentum with press coverage in major wine publications. Open rates range from mid teens to 20% throughout the year.