GO TEXAN is a program run by The Texas Department of Agriculture that focuses on supporting and showcasing products made in Texas by Texans. For many years GO TEXAN’s pavilion has been open at the Texas State Fair providing patrons with a General Store where they can shop Texas made items, food, music, and fun. After the Texas State Fair was closed in 2020, GO TEXAN needed updated signage that matched the look and feel of their current branding, but would attract fair goers while informing them that all products and food found inside was made by local Texans.
After a one year hiatus, the General Store welcomed a record breaking number of fair goers supporting Texans. By designing and delivering outdoor and indoor signage, OOH advertisements, and a GO TEXAN shopping bag, we provided clear imagery of all the Texas made items that could be found in the General Store. We gave the design a warm and inviting feel and highlighted Texas to encourage fair goers to go and support their fellow Texans.