Background:

Texas is one of the largest producers of cotton, beef, watermelon and other commodities. Yet, there are other industries such as Texas grown flowers, herbs and olive oil that receive less attention while they compete with some of the world’s largest suppliers. Our challenge was to develop materials that showcase the region, it’s benefits and what it offers the world.

Solution:

Develop commodity specific collateral that allows commodity board representatives to share the narrative of Texas offerings. Working with representatives from the Texas Department of Agriculture, we developed trade marketing brochures that bring attention to Texas flowers, herbs and olive oil industries and encourage consumers to support their fellow Texas farmers, growers and cultivators.

Results:

Below are some examples of the creative produced this year. From signage at the State Fair of Texas to various multipage brochures promoting Texas Herbs and Olive Oil, we have developed the body of work to bring attention to these growing Texas industries and encourage consumers to explore supporting their fellow Texas farmers, growers and cultivators.