Background:

Following the civil unrest of 2020, Food 4 Less grocery stores had some cleaning up to do. Employees had quite a bit of extra work on their plates, and community members were shaken up by the experience. It was critical that the Food 4 Less rebuild trust in the community and return as quickly as possible to providing high-quality grocery services to underserved communities.

Solution:

Our team launched a successful employee appreciation campaign for the workers who quickly and efficiently returned the store to its original state. We also leveraged direct marketing tactics to re-engage the community with Food 4 Less grocery stores. Our Strategar team then provided creative services for several successful Food 4 Less marketing campaigns. Ranging from employee appreciation to Father’s Day, the we produced quality promotional materials.

Results:

Radio Spots:

Store Associate Radio | Thank you (English)

Store Associate Radio | Thank you (Spanish)

Store Associate Radio | Thank you (English)

Store Associate Radio | Thank you (Spanish)