It’s 1985, the transparency goes up and the teacher begins to write “Venn Diagrams”. As my 4th grade teacher began to explain the idea, I became instantly fascinated by the possibilities of what occurred when two, three or infinite circles met. It’s a concept that I continue to get excited about and even better, it’s a concept I get to apply to my daily business routine.
One recent example of an opportunity to connect circles occurred when a client shared a new solution that combines software and hardware to distribute branded content across TV screens anywhere via the web.
I immediately started to see the possibilities and how this offer could help many of my existing clients distribute and manage branded content in real time. The solution solves for POS and digital signage at the very minimum – and promotes an interactive way to
engage with customers. And better yet, they also offer an amazing content management tool and analytics reporting that help ease the pain of content distribution and managing hundreds/thousands of screens.
Of course all industries have different needs, so the potential intersection varies by client. In the spirit of sharing, here are some examples of the application across three different industries:
Fast Casual Dining
The magic definitely occurs in determining where the two can solve a pain point. Our goal is to figure out the intersection that will help drive innovation and provide a better customer experience. And of course with the right team and the right solutions, the possibilities are truly endless.