Background:

Rosa Es Rojo is a nonprofit organization dedicated to making wellness & cancer prevention accessible for the Latinas in the US, by training them in nutrition, emotional health & positive thinking.

Solution:

We leveraged social media and audio advertising to reach Latinas in the North Texas region. The main target was a cancer survivor looking for healthy tips on eating, exercise, positive thinking, and lifestyle. The wider net included women battling other chronic diseases like hypertension, obesity, and borderline diabetes who also can benefit from the content.

Results: